Finer Things In Life – FTIL #8: Pleasure Metrics

breguet tourbillon perpetual calendar watch

Please get your mind out of the gutter – this is a family friendly blog… 🙂  No, not that kind of pleasure metrics, rather the pleasure one gets from owning watches like the Breguet Tourbillon Perpetual Calendar Model 3755pr, pictured above for cool 250K each.  I know – some are lucky enough to wear what’s equivalent to a down payment on a house on his or her wrist…


ForbesLife recently published a quick snapshot of the 2-year inflation rate, from 2010 to 2012, in the ultra-luxury goods segment – from handbags to Learjet to watches.  While most of us certainly don’t think about dropping almost 10MM for a 2000HP speedboat, it was an interesting read.  If nothing else, it makes you think about our government’s assertion that 2% – 3% annual inflationary rates or increase of money supply in circulation represents a healthy growth.

A few indicators:

  • Slightly more affordable version of the aforementioned Breguet – Messidor Tourbillon in rose gold, from 139.9K in 2010 to 146.9K in 2012
  • Petrossian Special Reserve Ossetra (1 kilo ultra-exclusive caviar, one of the few items that dropped in price) – from 18.4K in 2010 to 12K in 2012
  • Magnum Marine 80 (2.4K HP speedboat) – 8.95MM, no change in price between 2010 and 2012, same with Rolls-Royce Phantom (380K) and Bombardier Learjet 40XR (10.61MM)
  • Hermes Kelly bag in calfskin – from 7.3K in 2010 to 7.5K in 2012
  • Courtside-seat ticket at LA Lakers game – from 2.5K in 2010 to 2.7K in 2012
  • One night stay at overwater 1  bedroom villa at St Regis Bora Bora during high season – from 1.33K in 2010 to 1.56K in 2012

krug clos du mesnil champagne

While I will not be purchasing a bottle of Krug Clos Du Mesnil for 1K anytime soon, my wife and I had the pleasure of sharing a bottle of ’96 Henriot ‘Cuvee des Enchanteleurs for our recent 10 year anniversary thanks to a dear friend and a business partner.  Delicious…   Now if only I could afford the Omega Skeletonized Tourbillon Co-Axial Platinum Limited Edition watch…   Here’s to enjoying our slice of finer things in life!



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About Richard Lee
Experienced finance and operations professional. Currently partner in five companies, adjunct professor of economics at Columbia College and executive contributor to a small business blog (; following corporate finance, M&A and management consulting tenures with Orbitz and Diamond Technology Partners; and six years of service with the United States Army.

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