Tidbits #14 – Hollywood’s Best Kept Secret

Well maybe it’s not the biggest secret…  But no one in the industry would completely admit to it…   For all practical purposes, movies have become a series of two and a half hour long commercials.   Hollywood would argue that ticket sales alone would not cut it – that commercial sponsorship is needed to generate quality content.

In reality product placement in films is roughly a $2BN industry.   Ever since Drew Barrymore enticed the alien out of hiding with Reese’s Pieces (versus Skittles), moviegoers have been bombarded with subliminal, if not overtly obvious commercial messages.   What’s next?  Comic strips?  Hmm…   Now there’s a business idea.   😉

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About Richard Lee
Experienced finance and operations professional. Currently partner in five companies, adjunct professor of economics at Columbia College and executive contributor to a small business blog (www.SMBmatters.com); following corporate finance, M&A and management consulting tenures with Orbitz and Diamond Technology Partners; and six years of service with the United States Army.

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